I was having a chat with a friend about app marketing, and the app store. The reason why they are starting off with a native iPhone app is due to the massive call to action presented with the “Available on the app store” image.

Search for “ArtSpotter”

This image provides the user with a MASSIVE call to action. “Oh right, that is where I can find it”

That got me thinking. Personally the process of finding a website online is far easier, especially if I know the domain name. So that got me thinking, for purely marketing of web apps do we need to start using something like this:

Visit artspotter.com

Now although the fact that it says artspotter.com is pretty easy to me perhaps users actually need to search for something.

Search for “ArtSpotter”

Obviously I would rather the Available online would work better but I have a worrying feeling that “Google it” might work better.

Maybe this is the reason why HTML5 has a logo?

Mozilla are soon to be releasing their own app store. For the general mainstream, the ones who type into google “facebook”. These are the people we need to help get our warez into the hands of to go mainstream.

I think the web community needs a cause to get behind for the good of the web. Who’s with me?